I’ve been desperately trying to keep up with Pure Love. Last year, having seen Gallows at Reading festival and become a vague fan, I decided to go to their Valentines day gig in Shepherd’s Bush. It wasn’t to be though. The friend I was planning to go with was running late at work. We’d made plans, I couldn’t go alone and leave her with nothing to do on the most romantic day of the year (debatable). Not when we were both single.
To cut a long story short, we spent the evening drowning our sorrows in wine and chocolate. It wasn’t a bad night, but I couldn’t help feeling that I’d missed out. This year I missed out again as I already had plans. Safe to say, I’ve been pretty determined not to miss out on their album release.
As the name suggests, the album is full of anthems, dedicated to the lost young people today. The band manage to sum it up pretty well, sauntering through dark relationships in ‘She’. There’s even a quick reference to singer Frank Carter’s departure from Gallows two years ago on ‘Bury My Bones’ as he growls ‘I’m so sick of singing about hate..’.
‘The Hits’ is a straight-up punk song, with ‘Anthem’ adding an underlying bluesy tone, almost reminiscent of The Gaslight Anthem. (Even if I can’t help thinking of the ‘down and out’ song from Bugsy Malone).
The record really picks up with the more joyful ‘Beach of Diamonds’ and rock’n’roll esque ‘Handsome Devils Club’. The entire record’s intended outreach can be summed up in the track’s lyrics ‘we are the wrong and the guilty, we are the young and the unimpressed’.
‘Riot Song’ is an instant classic, starting off a little slow, only to channel The Clash with the ear-worming chanting ‘there’s a riot on the streets of England’. ‘March of the Pilgrims’ is a more than fitting finale to the record, building up to a roaring crescendo
I wouldn’t quite associate the songs with the name Pure Love, but this record definitely fits the band members’ description of being a more positive take on life than the savage angst of Gallows. Its definitely a fitting anthem for the so called ‘lost generation’, almost becoming what you wanted Greenday’s American Idiot to be; churning the hopelessness of today’s recession-clad society into a cry for change.
‘Anthems’ is out now.